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Once you have an Audience, you can use it with multiple campaigns. This page covers how Audiences and Campaigns work together.

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Connecting to Campaigns

When creating or editing a campaign:
  1. Navigate to the Audience selection step
  2. Choose from available Audiences
  3. All contacts in that Audience become campaign targets

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One Audience, Multiple Campaigns

An Audience can be used in multiple campaigns:
Audience: “October Leads”
Campaign 1Follow-up calls
Campaign 2Event invitation
Campaign 3Survey collection
Each campaign tracks its own progress independently.

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Filtering Audiences

When using an Audience in a campaign, you may be able to filter:
FilterExample
By field valueOnly contacts where status = "active"
By dateContacts added after specific date
By previous campaignsExclude contacts from other campaigns
→ NEEDS PLATFORM INFO: Filtering capabilities

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Data Flow

Audience data flows to your agent during calls: 
Audience: "October Leads"
├── Contact: John Smith, +15551234567, amount: $150
│   └── Agent receives: {{name}}, {{phone}}, {{amount}}
│
├── Contact: Jane Doe, +15559876543, amount: $225
│   └── Agent receives: {{name}}, {{phone}}, {{amount}}
│
└── ...
Each call gets that contact’s specific data.

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Updating Audiences

What happens when you update an Audience that’s in use:
ChangeActive CampaignFuture Campaigns
Add contactsAdded to queueIncluded
Remove contactsRemoved from queue (if pending)Not included
Update dataUses new dataUses new data

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Best Practices

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Organize by Purpose

Create Audiences for specific purposes:
  • “Appointment Reminders - December”
  • “Past Customers - Reactivation”
  • “Event Attendees - 2024”

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Keep Current

Regularly update Audiences:
  • Remove invalid numbers
  • Update contact information
  • Remove unsubscribed contacts

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Track Usage

Know which campaigns used which Audiences:
  • Avoid over-contacting
  • Analyze performance by Audience

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What’s Next

Creating a Campaign

Start a new campaign

Campaign Analytics

Track performance