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Campaign analytics help you understand how your outbound calling campaigns are performing. Monitor in real-time and analyze after completion.

Location

Deploy → Campaigns → [Your Campaign] → Analytics

Key Metrics

NEEDS PLATFORM INFO: Campaign analytics interface

Volume Metrics

MetricDescription
Total ContactsNumber of contacts in campaign
Calls MadeNumber of call attempts
Contacts ReachedSuccessful connections
PendingRemaining to call

Performance Metrics

MetricDescription
Connection Rate% of calls that connected
Completion Rate% of conversations completed
Avg Call DurationAverage length of calls
Success Rate% achieving desired outcome

Outcome Breakdown

OutcomeCount
SuccessfulCalls achieving goal
UnsuccessfulCalls not achieving goal
VoicemailMessages left
No AnswerCouldn’t reach
FailedTechnical failures

Real-Time Monitoring

During active campaigns:
  • Current calls in progress
  • Queue remaining
  • Today’s progress
  • Estimated completion time

Post-Campaign Analysis

After campaign completes:

Overall Summary

  • Total reach rate
  • Goal completion rate
  • Time to complete
  • Cost per contact

Trend Analysis

  • Performance over time
  • Best times to call
  • Day-of-week patterns

Export Data

Download detailed data for deeper analysis:
  • Contact-level results
  • Call transcripts
  • Custom metrics extracted

Improving Performance

Use analytics to improve future campaigns:
FindingAction
Low connection rateAdjust calling times
Short callsImprove opening
High hang-upsRefine value proposition
Low conversionOptimize script/flow

What’s Next