[IMAGE: Visual workflow showing nodes connected with branches, caller moving through]
How It Works
[IMAGE: Clean screenshot of workflow builder with node palette, canvas, and example flow]
When to Use Conversational Flow
Perfect For
- Lead qualification
- Appointment scheduling
- Multi-step intake forms
- Compliance-required conversations
- Processes with clear stages
- When you need specific data collected
Consider Alternatives
- Completely open-ended conversations
- Simple FAQ (overkill)
- When flexibility matters more than structure
- Very short interactions
Real-World Examples
- Lead Qualification
- Appointment Booking
- Insurance Intake
[IMAGE: Flow diagram: Greeting → Company Info → Budget → Timeline → Qualify/Disqualify → Transfer]
Key Concepts
[IMAGE: Visual showing nodes, branches, and paths annotated]
| Concept | What It Is | Example |
|---|---|---|
| Node | A step in the conversation | ”Ask about budget” |
| Branch | A conditional path | ”If budget > $10k, go to Premium Path” |
| Path | A route through nodes | Start → Qualify → Transfer |
| Prompt | Text in each node | ”What’s your approximate budget?” |
Pros & Cons
| Pros | Cons |
|---|---|
| Complete control over conversation | More setup time |
| Predictable, consistent outcomes | Can feel scripted if not done well |
| Easy to ensure data collection | Harder to handle unexpected topics |
| Visual — easy to understand | Requires more maintenance |
| Great for compliance | Branches can get complex |
Get Started
Three ways to create your agent
Three ways to create your agent
| Method | Description |
|---|---|
| Start from scratch | Blank canvas. Full control over your workflow design. |
| Start with Template | Pre-built flows for common use cases. Customize from there. |
| Create with AI | Describe your conversation, and AI generates the flow for you. |
Manual Setup
Build flows from scratch
From Template
Start with pre-built flows
AI-Assisted
Let AI design your flow
Workflow Builder Deep Dive
Master the visual workflow editor

