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Campaigns let your agent make outbound calls — proactively reaching out to customers rather than waiting for them to call. Upload a contact list, configure your agent, and let Atoms handle the calling at scale.

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How Campaigns Work

  1. Create a campaign — Name, agent, and settings
  2. Add contacts — Upload or create an Audience
  3. Configure — Timing, retry rules, variables
  4. Launch — Atoms starts calling
  5. Monitor — Track progress and results

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Use Cases

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Appointment Reminders

"Hi {{name}}, this is a reminder about your appointment 
tomorrow at {{time}}. Would you like to confirm or reschedule?"

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Payment Reminders

"Hello {{name}}, this is a courtesy call about your payment 
of {{amount}} due on {{date}}."

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Survey Collection

"Hi, we're reaching out to get your feedback on your 
recent experience with {{company}}."

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Sales Follow-Up

"Hi {{name}}, this is {{agent_name}} following up on your 
interest in {{product}}. Do you have a few minutes?"

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Lead Nurturing

"Hi {{name}}, I'm calling to share some information about 
{{topic}} that I thought you'd find valuable."

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Campaign Components

ComponentPurpose
AgentThe AI that makes calls
AudienceContact list to call
ScheduleWhen to make calls
SettingsRetry rules, caller ID, etc.

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Outbound vs Inbound

AspectInboundOutbound (Campaigns)
Who initiatesCustomer calls youYou call customer
TimingCustomer’s choiceYour schedule
ContextUnknown until callKnown (from contact list)
PersonalizationLimitedHigh (use contact data)

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Contact Data

Campaigns use contact lists (Audiences) with:
FieldUsage
Phone numberRequired — who to call
NamePersonalization {{name}}
Custom fieldsAny data for variables
This data populates variables in your prompts.

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Getting Started

  1. Create an agent for outbound calls
  2. Create an Audience with your contacts
  3. Create a Campaign connecting them
  4. Configure timing and rules
  5. Launch and monitor

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What’s Next

Creating a Campaign

Set up your first campaign

Creating Audiences

Build your contact lists